Before Elon Musk, For a considerable length of time, American carmakers had what many considered a definitive offering point in drawing in youthful buyers. Merchants may have showcased provocative Ford Mustangs with V6 motors, or GM trucks with favor sound frameworks and additional comfortable seats, yet in all actuality they were all offering something much more fleeting: flexibility.
Young people salivated over the idea of turning 16, getting a driver’s permit, and acquiring freedom from their folks. When of my discussion with these Ford administrators, the car business had as of now withstood endless dangers (the ascent of Japanese carmakers, the approach of new assembling rehearses, and the previously mentioned monetary emergency) however none were as squeezing as the way that another, generally cheap gadget now seemed to offer adolescents a recently discovered computerized flexibility that bested any simple contender. “The auto used to be the flag of adulthood, of flexibility,” a Ford official let me know at the time. “Presently, the flag into adulthood for youngsters is the cell phone.”